Book Review: Selling When No One Is Buying
Selling When No One Is Buying by sales trainer Stephan Schiffman didn't offer anything new or innovative but I'm glad I read it. It's full of reminders, procedures, warnings and tactic that will get your focused and restarted in forwarding a sales strategy for 2011.
In the first 100 pages Schiffman concentrates on you, the individual and ways to adjust your process and your habits. He insists that knowing your ratios of contacts to clients to sales is important and I agree. First start with your attitude. Make it positive. If you don't believe in yourself or in your product, no one you talk to is going to believe either. Then educate yourself in the means of communication as we know it today. The second part of the book deals a lot with marketing to large companies and while this is not so revalent to real estate agents, the methods of getting to the right people and what to say may well prove valuable.
Each chapter ends with a Take Action demand that should set your mind and feet in motion. If you are reading the book it is because you have goals to reach and are not interested letting a little thing like a bad economy get you down.
In summary the book offers this:
- The economy is cyclical
- There's no magic formula for selling in a bad economy
- Selling in an economic downturn means looking at things in a different way
- Hard times are a chance to transform your relationship with your accounts
- Sales is always about attitude
My copy, like almost all of the books I review is available for free. If you'd like it, just send me an email and one day soon it will arrive at your door in the US mail. This book has now been sent to someone.
Click on the book to join the
ActiveRain Book Club Group
Glenn Roberts
Retired
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What a great idea for a new group Glenn, I am now your sixth member. Love the review also...
Paul - Welcome aboard
Glenn, nice review, even if it introduces nothing new, it is always good to reinspire ourselves. I love when books have action items, Trust Agents does the same thing.
Gerry - The action items often compel us to take an action we might otherwise just read and passed on. The concept works.
Glenn ~ This is wonderful -- I'll be sending an email. So glad to be back home and ready to get back to work.
You can add me to the Group as well, please.
Tish - Thanks for joining the group. Book's on the way tomorrow.
Great review.. I will have to put this one on my list.. I am so far behind on my reading already though!!
Glenn, what a great idea and a great review! But, I am sorely disappointed, I am looking for the magic pill, the one that can tell me exactly what to do, with minimal effort, that will catapult me to the top... is it out there? :D
Happy New Year Glenn!
Looks like a good book to read. Thanks for your suggestion. Best wishes for continued success!
Sheila - I'm trying to do one work related book each month.
Andrea - Yeah, I wanted to do some drugs too, but it's going to be hard work.
Roy - and Happy Holidays to you too.
Glenn, A great attitude yields better results! The best you in 2011, it will be an amazing year filled with endless possibilities!
Wanda - Attitude is 99% of moving through difficult times. Have a fabulous 2011.
HI GLENN! Sometimes nothing new is something new if you do something with it - how's that for a mouthful! Happy New Year to you -- Gab
Gab- that's exactly right.
I read this stuff for reminders of what we usually already know but we get so busy we forget. Thanks.
Jane - On the nose. We know it, but we need it.
David - Looking for a leap into 2011.